BBA PROGRAM EDUCATIONAL OBJECTIVES

College of Business
Stephen F. Austin State University
March 6, 1998

Part I: Objectives Satisfied Primarily by the University General Education Core

Objective/Description Related Courses*
1. Use written and spoken English for effective communication. Students will develop effective and appropriate use of English, examine the theory and practice of oral communication, and analyze communication as a function of public address. Application to business of logical and psychological communication principles through letters, memos, reports and oral presentations will take place. Six hours from ENG 131, 132, 133, 235;

BCM 247; COM 111
2. Develop quantitative, abstract, and logical reasoning skills. Students will obtain basic and advanced skills in mathematics and statistics. MTH 143, 144, 220; ECO 339
3. Discover the scientific method and appropriate applications of natural sciences. Students will examine the scientific method, principles, and appropriate applications through study from the following areas: biology, chemistry, physics, astronomy, and geology. Two laboratory science courses (6-8 hours) from list in the General Bulletin.
4. Develop an awareness of the elements of fine arts and explore literature as expressions of cultural experience. Students will study Western Cultural History through the visual arts, Western Art from prehistory to 1400, and Western Art from 1400 to 1900; or listening to music literature of the Western and American musical heritage or study of notation, scales, key intervals, rhythms, music reading, and sight-singing; or study theater appreciation or history of motion pictures to 1941. In addition, a literature course will be selected to examine the literary heritage of English-speaking and other peoples, and improve the understanding of practical literary discourse. Three hours from art, music or theater and three hours of literature from lists in the General Bulletin.
5. Assess the past, present, and future roles of citizenship with regard to the state of Texas and the United States. Students will complete a comprehensive survey of American history from the earliest explorations to the present. Texas history may be substituted for either early or recent American history. HIS 133, 134
(HIS 335 or 421 may be substituted for one of the above.)
6. Explore political/economic relationships that characterize the United States. Students will review the origins and development of American and Texas government systems and develop an understanding of the responsibilities of the legislative, executive, and judicial branches of government at the state and federal levels. The study of economics focuses on the overall performance of the economy, national income, employment, prices, money and banking system. PSC 141, 142;
ECO 231, 232
7. Participate in and/or enjoy various forms of physical activity. Students will participate in development of total fitness and recreational sports skills through fitness and lifetime sports. Four (4) hours from marching band (MUP 136), kinesiology activity, or dance activity courses as listed in the General Bulletin.

* The indicated courses are requirements for all students in the BBA program. Requirements for other programs vary.

 

Part II: Objectives Satisfied Primarily by the BBA Core

Objective/Description Related Courses*
1. Acquire basic accounting knowledge. Basic accounting knowledge is acquired through the completion of six hours of accounting. These courses introduce students to the conceptual framework of financial accounting, presentation and analysis of data for all forms of business enterprises, cost accounting and the management use of accounting data for decision making. ACC 231*, 232*
2. Acquire basic knowledge in behavioral science. Concepts relating to behavioral issues are covered in courses required in the BBA core including a systematic study of the various external environments in which profit and non-profit organizations operate. ECO 232*, GBU 225*, MGT 370*, MKT 351* BLW 335, ECO 231
3. Obtain basic knowledge in economics. A study of microeconomics and macroeconomics. Principles of macroeconomics include the role of government, public finance and taxation, national income analysis, money and banking, economic fluctuations and a brief introduction to market structures with their demand and supply curves. Principles of microeconomics includes price theory with cardinal and ordinal theory, analysis of the firm, market structures, resource pricing and the global economy. ECO 231*, ECO 232* MKT 351
4. Apply quantitative skills to problem solving. Use skills in math and statistics to solve business problems. ECO 339*
ACC 231, 232; CSC 121; ECO 231, 232; FIN 333; MGT 371
5. Utilize analytical thinking, critical analysis, logic, creativity, and integrative problem solving. Making business decisions by ordering, weighting, and evaluating factors in order to generate alternative solutions. ECO 339*
ACC 231, 232; BCM 247; BLW 335; CSC 121; ECO 231, 232; FIN 333; GBU 225; MGT 371, 463; MKT 351
6. Explore the influence of political, social, legal and regulatory, environmental and technological issues related to business. An analysis of the environments in which business must operate includes social, ethical, economic, political, legal, technological, and international factors. BLW 335*; GBU 225* BCM 247; ECO 231, 232; MGT 370, 463; MKT 351
7. Examine the impact of demographic diversity on organizations. A study of how demographic diversity impacts organizations. BCM 247; ECO 231, 232; GBU 225; MGT 370; MKT 351
8. Develop knowledge of contemporary theory and practice in the field of study. Students will study contemporary theory in their major fields of study. An understanding of concepts of marketing, finance, and operations management is critical for all BBA majors to develop knowledge of contemporary theory in business. Accreditation "additional degree requirements" include completion of the courses indicated. *Courses specific to each major (see General Bulletin); FIN 333*; MGT 371*; MKT 351*
9. Demonstrate competency in interpersonal, oral, and written communication. Students gain proficiency in interpersonal, oral, and written communication by completing a course on how to apply logical and psychological communication principles to business letters, memos, and reports. Other courses in the core require to varying degrees that students make oral presentations and/or prepare written reports using correct grammar and punctuation. BCM 247*
ACC 231, 232; MGT 370, 463; MKT 351
10. Examine issues relating to ethics and integrity. Students are provided an opportunity to identify, analyze, and understand the processes business people use to make ethical decisions and to deal with ethical issues. BCM 247; BLW 335; GBU 225; MGT 370; MKT 351
11. Employ team building skills applicable to a diverse work place. Utilize projects in which student teams work to solve problems. Team members assign work tasks, coordinate work assignments, and evaluate performance of team members. BCM 247; MGT 370, 463; other courses specific to each major (separate list available)
12. Acquire skills in the use of contemporary information resources and technology. A student should be able to send and receive electronic mail; access databases, the Internet, the World Wide Web, online indices, user forums, and discussion groups; download programs, data, and graphics files; and demonstrate competency in using relevant application software such as word processing and spreadsheets. CSC 121*
BCM 247; ECO 339; MGT 371
13. Develop a capacity and motivation for life-long learning. An awareness that dynamic change occurs in the workplace which in turn requires the acceptance that skills and knowledge must be continually updated. BLW 335; CSC 121; ECO 231; ECO 339; FIN 333; MGT 463; MKT 351
14. Investigate global issues relating to the business environment. Examination of the concept that the United States plays a key role in the global workplace and discussion of relevant issues. BCM 247; BLW 335; ECO 231, 232; GBU 225; MGT 370, 371; MKT 351

* Courses marked with "*" have the respective objective as the primary focus of the course. Other listed courses either include one or more major units on the objective or have the objective integrated throughout the course.

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