Department of Management, Marketing, and International Business

MKT 552 - SEMINAR IN INTERNATIONAL MARKETING MANAGEMENT

College of Business, Stephen F. Austin State University

Note: This "standard" course syllabus is only a guide. Actual requirements for a particular course and section of this course are described in the course section syllabus, which should be obtained from the course instructor at the beginning of the respective semester. Requirements listed herein are subject to change without notice.

Catalog Description: - A conceptual and action-oriented approach to marketing of products and services abroad. Management problems of planning, organizing, and controlling the foreign marketing operations are also analyzed.

Prerequisite: MKT 508 or equivalent

Course Objectives: Upon completion, the student should have basic knowledge and understanding of global marketing and opportunities and problems, of the implications of global environmental factors for business, and of major international marketing management concepts, strategies and practices. The student should also have better analytical and decision-making skills which are essential to effective planning, organizing and controlling of foreign operations. The student should also have acquired a better sensitivity toward different cultures and be able to interact cross-culturally.

Current Textbook: Contact course coordinator for current textbook. Note that there may be assigned readings by topic as well.

Evaluation: Student performance will be evaluated and measured through one or more multiple choice and/or short answer exams over the materials covered in class and/or in readings. Other measures include: case studies, current events, class participation and presentations, written assignments, and research projects that may involve field investigations.

Course Coordinator:  Dr. Joe K. Ballenger

Course Content:

Required Topics

• Global marketing trends Financing and methods of and opportunities payment
• Reasons for doing business abroad
• International trade and investment
• Tariff and nontariff barriers
• Economic cooperation and integration
• Economic environment
• Socio-cultural environment
• Political-legal environment
• International marketing research and selection
• Export and non-export entry modes
• International product decisions
• International pricing decisions
• International advertising decisions
• Managing international sales force
• International distribution decisions
• International market strategic planning
• Organizing and controlling operations
• Ethical issues

College of Business Home SFASU Home Top of this page