Department of Management, Marketing, and International Business

MKT 508 - MARKETING: THEORIES & PRACTICES

College of Business, Stephen F. Austin State University

Note: This "standard" course syllabus is only a guide. Actual requirements for a particular course and section of this course are described in the course section syllabus, which should be obtained from the course instructor at the beginning of the respective semester. Requirements listed herein are subject to change without notice.

Catalog Description: - Covers basic marketing concepts and techniques essential to the formulation and implementation of effective marketing programs and strategies.  Recommended for students with no marketing background.

Prerequisites: Graduate classification and/or approval of graduate advisor.

Course Objective: Upon completion, the graduate student should be able to:

• identify the basic terms, concepts, and theories within the field of Marketing that are significant, to be measured by performance on examinations.
• understand the ideas and reasoning that underlie these concepts and theories, to be measured by performance on examinations.
• understand the relationships of these concepts and theories to each other, and their relationship to Marketing and/or business principles and practices, to be measured by performance on examinations.
• demonstrate how to apply and use these concepts and theories in Marketing and/or business situations, to be measured by performance on examinations, case studies, and/or on the term project.
• demonstrate preparation for entry into higher-level graduate Marketing and business courses, to be measured by overall performance in meeting the course's requirements.
• demonstrate preparation for entry into a career in marketing and/or business, to be measured by overall performance in meeting the course's requirements.

Current Textbook: Contact course coordinator for current textbook information.

Evaluation: Students may be evaluated using major examinations, minor examinations, reports, case studies, and/or a marketing plan.

Course Coordinator: Dr. Larry O'Neal

Course Content:

Required Topics

• The Marketing Concept
• Market Segmentation
• Marketing Research
• Strategic Planning
• Buyer Behavior
• Products and Services
• Pricing
• Distribution Channels
• Retailing and Wholesaling
• Promotion
• Advertising
• Personal Selling
• Global Marketing

Optional Topics

• Sales Force Management
• Physical Distribution
• Consumerism
• Total Quality Management

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